This Privacy Policy explains how fakhama Technology Limited handles personal information about individuals that we collect through digital properties linked to this Privacy Policy, including our website (www.fakhama.com

), the fakhama mobile app, and other activities as described in this Privacy Policy.

At fakhama, we take privacy very seriously. This Privacy Policy explains how we collect, use, share, and process the personal data of registered account holders, customers who purchase products on fakhama without an account, and those who browse the service (“users”).

It also outlines the rights of individuals affected by data processing regarding their personal data, including the right to object to certain types of processing we perform. For more details, see the “Your Rights and Choices” section below.

For the purposes of this Privacy Policy, “personal data” has the meaning given under the General Data Protection Regulation (GDPR)—any information relating to an identified or identifiable natural person (“data subject”).

fakhama Community Guidelines

The purpose of these fakhama Community Guidelines (“Guidelines”) is to ensure a helpful experience for all fakhama users. These guidelines address appropriate content and behavior in spaces and forums accessible to other fakhama users. The guidelines form part of the Terms of Use.

Applicability within fakhama

The fakhama community features covered by these guidelines include, but are not limited to, reviews, helpful votes, wish lists, other lists, profile pages, customized products, and reports of review violations. These guidelines apply to your interactions with other fakhama users and your actions such as sharing images, videos, links, texts, and approval indicators like star ratings.

You agree not to engage in the following behavior regarding your use of fakhama services:

1. Unethical behavior
2. Your review — including words, images, and other materials — must be an honest account of your own experience with fakhama or a product sold on fakhama and must not mislead viewers about any feature, function, or product quality. Reviews must focus on the intended use of the product as designed by the manufacturer. Please avoid showing products being used in unintended, unsafe, or illegal ways.
3. Distracting content or spam
4. Comments containing distracting or spam content — such as repetitive text, nonsense, excessive punctuation, repeated symbols, or ASCII art — are not allowed.
5. Private information
6. Content that violates others’ privacy or shares personal information (e.g., phone numbers, email addresses, postal addresses, license plates, or order numbers) is not permitted.
7. Prohibited content
8. The following types of content are banned: profanity, obscene language, insults, offensive or objectionable material; harassment, threats, personal attacks, defamation, or incitement; blocking others’ opinions through multiple accounts or coordination; or irrelevant topics like politics, religion, or war.
9. Hate speech and discrimination
10. Expressions of hate based on characteristics like race, ethnicity, nationality, gender, gender identity, sexual orientation, religion, age, or disability — or any discriminatory content — are not permitted. Promotion of organizations that use hate speech is also prohibited.
11. Sexual content
12. It’s acceptable to discuss sexual or erotic products sold on fakhama , but explicit language and nudity are prohibited. Any pornographic or sexually explicit material is not allowed.
13. External links
14. Links to external websites are not permitted, including URLs containing referral codes or affiliate tags.
15. Advertising or promotional content
16. Content aimed at promoting a company, website, author, or special offer is not allowed.
17. Conflicts of interest
18. Content about your own products/services or those of friends, relatives, employers, colleagues, or competitors is not permitted.
19. Requests must be neutral
20. If you ask others to post content about your products, requests must be neutral — don’t influence or incentivize positive reviews, and don’t offer or accept any compensation for creating, editing, or posting content. If you have a close financial or personal relationship with a seller, you must clearly disclose it.
21. Impersonation or infringement
22. You may not post content unless you have the necessary rights or permission. Content violating intellectual property or other proprietary rights is forbidden. Impersonating individuals or organizations is also not allowed. Users may refer to fakhama Intellectual Property Policy.
23. Illegal or harmful activities
24. Content that promotes or depicts violence or illegal acts (e.g., drug abuse, underage drinking, or child/animal abuse) is forbidden. You must not engage in harmful, deceptive, or fraudulent conduct. Content encouraging self-harm, terrorism, or harm to others is strictly prohibited. Jokes or sarcastic remarks about causing harm are also banned.

Fraudulent schemes such as “get-rich-quick” or pyramid schemes are not allowed, nor is the encouragement of dangerous product misuse.

Violations and Reporting

If you violate the guidelines, fakhama may — without limitation — remove your content, restrict your community features (such as ratings), remove related products, suspend or terminate your account, or withhold payments. Refer to fakhama Terms of Use for more details. Legal action may also be taken for breaches of applicable laws.

To report a violation, click the “Report” button next to the relevant product. For more details, visit fakhama Help page. If the “Report” button isn’t available, click here to visit our Support Center and contact Customer Service.

How and Why We Share Your Information

At fakhama, we take privacy very seriously. In certain circumstances described in this Privacy Policy, we share your personal data with the parties listed below.

Service Providers

We share your personal data with third-party service providers who perform services on our behalf or help us operate the Service. These include hosting, IT support, customer service, content delivery, email delivery, order fulfillment and delivery, marketing, and website analytics. We require these providers to use personal data only when necessary to perform their services or comply with applicable legal obligations.

Payment Processors

We share your personal data with our payment processors as necessary to complete payments, resolve disputes, and process refunds.

Advertising and Analytics Partners

We share your personal data with third-party advertising, marketing, and analytics companies for interest-based advertising and analytics purposes, as described in our Cookie and Similar Technologies Policy.

Third Parties You Authorize

We share your personal data with third parties when you instruct us or consent to do so, and when we have a lawful basis for doing so. For example, when you choose to share a fakhama product list link through a third-party social media service. Please note that when using third-party websites or services, their terms and privacy policies govern your use of them.

Business and Marketing Partners

We share your personal data with selected third-party partners we collaborate with to provide or promote the Service. For example, based on your communication preferences, we may share your data with third-party providers who send you marketing emails, SMS messages, push notifications, or WhatsApp messages on our behalf.

Professional Advisors, Public Authorities, and Regulatory Bodies

We may share your personal data with our professional advisors (e.g., lawyers, auditors, bankers, and insurers) and public authorities (e.g., law enforcement agencies in response to legal processes, such as court orders or authorities in your country of residence). We may also share data with other entities (including financial institutions) to enforce our agreements or policies, protect the rights, property, and safety of fakhama, users, and others, detect and prevent fraud, suspected violations of fakhamaTerms of Use, illegal activities, or security issues, or when required by law.

Business Transferees

In rare cases of business transactions such as mergers, acquisitions, or reorganizations, we may share some of your personal data with relevant parties (e.g., the buyer or successor) to facilitate the transaction. If we intend to transfer information about you, we will notify you either by email or by posting a notice on the fakhama app and website (fakhama.com).

Merchandise Partners

We share with our merchandise partners your product reviews, reasons for return or refund requests, and customization information for personalized products. To fulfill your order, we may share with the merchandise partner your name, shipping address, contact information, communications with our support team, and order details. For example, to handle an inquiry or complaint, or when a merchandise partner contacts logistics providers directly. The merchandise partner does not receive payment information or device data.

Other Users

Your personal data may be visible to other users based on your settings and preferences — for example, when other users view products on fakhama, they may see product reviews you have posted.

If you wish to hide your profile picture or share your profile name in connection with these activities, you can do so by editing your reviews and/or adjusting your notification settings and preferences.

Right of Access

You have the right to obtain confirmation from the data controller as to whether or not personal data concerning you is being processed. If it is, you have the right to access that personal data and certain information about the processing. Click here to submit a data request.

Right to Erasure (Right to be Forgotten)

You have the right to request that we erase your personal data without undue delay where — and only to the extent — it is no longer necessary for the purposes for which it was collected or processed, if you withdraw your consent (where processing is based on consent) and there is no other legal basis for processing. Deletion will also occur if you object to processing and there are no overriding legitimate grounds for continuing, if your data has been unlawfully processed, or if we must erase it to comply with a legal obligation.

You may permanently delete your fakhama account at any time if you no longer wish to use the Service. For more details, please see here.

Right to Rectification

You have the right to request correction of inaccurate personal data we hold about you. You can edit your profile information anytime through your account settings.

Right to Restrict Processing

You have the right to request restriction of processing of your personal data in the following cases:

1. When you contest the accuracy of your personal data, processing may be restricted for the period needed to verify it.
2. When processing is unlawful and you object to deletion, you may request restriction instead.
3. When we no longer need the data but you require it for legal claims.
4. When you have objected to processing based on legitimate interest and we are verifying whether our legitimate grounds override yours.

Right to Data Portability

You have the right to request that we provide your personal data, which you have given us, in a structured, commonly used, and machine-readable format. This applies where processing is based on consent or contractual necessity and carried out by automated means. You also have the right, where technically feasible, to have the data transmitted directly to another controller.

Right to Object

You have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data — including profiling — where such processing is based on the public interest or our legitimate interest. We will no longer process your personal data unless we demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, or for the establishment, exercise, or defense of legal claims.

Right to Object (Direct Marketing)

Where we process personal data for direct marketing purposes, including profiling related to such marketing, you have the right to object at any time. See the section “Opting Out of Marketing Communications” below for more information.

Right to Withdraw Consent

You have the right to withdraw your consent at any time when processing is based on your consent. Withdrawal will not affect the lawfulness of processing carried out before withdrawal.

Right to Object to / Opt Out of Automated Decision-Making

You have the right not to be subject to a decision based solely on automated processing (i.e., without human involvement) if it has legal effects or similarly significant impacts (e.g., materially affects your finances or access to essential goods or services). You may also opt out of such processing. fakhama does not make decisions based solely on automated processing that produce legal or similarly significant effects.

Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner’s Office or your local supervisory authority.

These rights may be limited, for example, if fulfilling your request would disclose personal data of another individual, infringe the rights of a third party (including our rights), or if you request deletion of data we are legally required to retain or have legitimate reasons to keep. Relevant exemptions are included in both the GDPR and applicable local implementing laws.

You can exercise any of these rights by submitting a request through our Data Subject Request web form or by contacting us using the information provided below. We will not discriminate against you for exercising your rights. In some cases, we may need additional information to verify your identity before responding. You may also appoint an authorized agent to act on your behalf; before accepting such a request, we will require proof of authorization and may contact you directly to verify.

Opting Out of Marketing Communications

You can take the following actions to manage your preferences or opt out of marketing communications. Rest assured, you can continue using fakhama even if you unsubscribe.

Email Promotions:

When you provide your email address, we may send you promotional emails as permitted by law. Standard data rates may apply. To stop receiving marketing emails, follow the unsubscribe options at the bottom of each message or manage preferences in the “Notifications” list.

Mobile Promotions:

When you provide your mobile number, we may send you marketing text messages, subject to applicable law. Standard data and message rates may apply. To stop receiving them, follow the instructions in those messages or update your “Notifications” settings.

WhatsApp Promotions:

When you provide your WhatsApp account or mobile number, we may send you marketing messages via WhatsApp, subject to applicable law. Standard data rates may apply. To stop receiving them, follow the instructions in the messages or manage your preferences in the “Notifications” list.

Push Notifications:

You may receive push notifications from the fakhama mobile app, subject to applicable law. Standard data rates may apply. To stop receiving promotional push notifications, adjust your device’s push notification settings and/or turn them off in the “Notifications” list.

Changing Cookie and Similar Technology Settings:

Most browsers allow you to delete or reject cookies. To do so, follow the instructions in your browser settings. Many browsers accept cookies by default until you change this setting. Please note that disabling cookies may cause the Service to function improperly. For more information about cookies and similar technologies — including how to view, manage, or delete them — please visit www.allaboutcookies.org

. You may also configure your device to block images, preventing web beacons from operating.

Data Controller:

fakhama Technology Limited is the data controller responsible for your personal data. Contact details for fakhama Technology Limited are provided below.

Information We Collect

In the course of providing and improving our products and services, we collect your personal data for the purposes described in this Privacy Policy. Below are the types of personal data we collect:

Information You Provide

When you create an account, browse the service, place an order, contact us directly, or otherwise use the service, you provide some or all of the following information:

Account and Profile

We collect your mobile number and/or email address as your login credentials and assign a User ID (UID) to your account.

If you choose to sign up or log in via third-party services such as Facebook or Google, we collect your profile photo, username, and/or email address associated with that third-party provider.

We also collect information from your profile, account settings, and preferences.

Purchases

We collect data about your orders (e.g., transaction ID and history), payment details required to complete transactions (e.g., payment card number or third-party payment information, billing address), product sizing data, age verification for certain products, shipping address, designated pickup point (e.g., city, state, country, postal code), and recipient contact details (e.g., name and mobile number).

We also collect your region and country information.

Customer Support Activity

When you contact our customer service team through in-app or website support functions—whether with a live agent or our virtual assistant (via chatbot or WhatsApp)—or through social media or other channels, we collect your contact history, including any text, images, videos, audio, or supporting documents shared between us.

Information Provided When Contacting Us

When you contact us, we collect the information you send, such as reports, feedback, or inquiries about your use of the service or potential violations of our Terms of Use or other policies.

Chats with Merchant Partners

When you chat with merchant partners on fakhama, we collect chat communications and other relevant user data.

User-Generated Content

When you submit product reviews or ratings, we collect that information, including any accompanying images, videos, or text, along with associated metadata.

Participation in Promotions and Events

When you participate in contests, events, promotions, surveys, giveaways, or sweepstakes, we may collect certain information as part of your participation—such as your chosen prize.

Participation is voluntary, so we recommend reading the rules and related details for each contest or giveaway.

We also collect information about your marketing communication preferences and how you interact with our marketing materials.

Other Data

We collect any other data you provide for the purposes described in this Privacy Policy or for any other purpose disclosed at the time of collection.

Information Collected Automatically

To enhance your service experience and support other purposes outlined in this Privacy Policy, we automatically process information about you, your computer or mobile device, and your interactions with the service and our communications over time, such as:

Device Data

We collect data about the device you use to access the service, such as device model, operating system information, language settings, and unique identifiers (including those used for advertising, where legally permissible).

Service Usage Data

We collect data about your interactions with the service, including referral sources, pages viewed, browsing and purchasing history, items in your cart, and whether you opened our emails or clicked links within them.

We also collect service, diagnostic, and performance data, such as crash reports and performance logs.

General Location Data

We collect your approximate location based on technical information (e.g., IP address).

Cookie Data

We collect data through cookies and similar technologies stored on your device.

Some cookies are essential to providing our services (e.g., for displaying products in your language or region), while others are optional (e.g., for ad tracking and measurement).

For more details, including how to disable certain cookies, please read our Cookie and Similar Technologies Policy.

Information from Third-Party Sources

Where permitted by applicable law, we receive and collect personal data from other third-party sources, such as:

Data Providers

We receive information for identity verification and fraud prevention from data services to help detect and prevent fraudulent or unauthorized transactions and protect our platform.

Marketing and Advertising Partners

We receive data from marketing and advertising partners we collaborate with on promotional campaigns.

This includes details like the ads you clicked, referral information from cookies and similar technologies to identify traffic sources to our services, device data for specific ads, and responses to marketing emails, ads, or offers.

We also receive audience data from marketing partners authorized to share such information with us.

Public Authorities, Public Sources, and Rights Holders

We may obtain personal data—such as username, address, email, mobile number, purchase, or payment details—from external sources when necessary to comply with legal obligations, prevent or investigate crime or claims, or confirm legal rights.

Payment Processors

We receive data from third-party payment processors who assist with processing transactions, providing services, and preventing fraud or illegal activity.

This includes your name, email address, billing address, and phone number.

Other Third-Party Services

We may collect your data from other third-party services, such as:

• Social Media Platforms – We collect your username, profile picture, and/or email address associated with the third-party provider if you sign up or log in using that service.
• Logistics Providers and Third-Party Mapping Platforms – To ensure efficient order fulfillment, we collect delivery progress updates and shipping addresses from logistics providers and display them in your account.
• When you provide your address, we may collect its geographic coordinates and locate it using mapping platforms such as Google Maps to guide you to the nearest pickup point (where available).

Refusal to Provide Information

We need to collect certain personal data to provide specific services.

If you do not provide the necessary information, we may be unable to deliver those services.

Other information is optional, but without it, the quality of your experience may be affected.

Global Operations and Data Transfers

To support our global operations:

We store the information described in the “Information We Collect” section on servers located within the European Union.

Certain subsidiaries and affiliates are granted limited access to some of your personal data under Standard Contractual Clauses, in order to provide regulatory, technical, legal, and compliance support, including for the purposes of fulfilling requests and other essential platform functions. This access is limited, secure, and only granted when necessary, under strict security controls. See the “How and Why We Share Your Information” section above for more details.

All our subsidiaries, affiliates, service providers, and other third parties are required to process your personal data in accordance with applicable privacy laws and to implement appropriate security measures and safeguards to ensure the same level of protection for your personal data.

Children

The service is not intended for use by anyone under the age of 18 or any minor (as defined under applicable laws) (“Children”). If you are a parent or legal guardian and believe that we have collected personal information about your child, please contact us directly or through the online reporting form. If we become aware that we have collected personal information through the service from a child without the knowledge or consent of the parent or guardian as required by applicable laws, we will comply with legal requirements to delete the information.

Data Security and Retention

The security of your personal data is important to us. We use appropriate technical and organizational measures to help protect against the loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction of personal data. We also follow the Payment Card Industry Data Security Standard (“PCI-DSS”) when handling credit card information. However, security risks are inherent in all internet and information technologies.

We retain personal data for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing the service, complying with legal obligations, or protecting our interests or the interests of others. We determine the duration for which we need the information on a case-by-case basis. To determine the appropriate retention period, we consider factors such as the amount, nature, and sensitivity of the personal data; the potential risks and harms from unauthorized use or disclosure; the purposes for which we process the data and whether those purposes can be achieved through other means; and applicable legal requirements. If we no longer need the personal data collected for these purposes, we delete or anonymize it.

The duration for which we retain your personal data is generally based on how long we need it to provide the service and customer support.

For example:

As described above in the section “How and Why We Process Your Information and Our Legal Basis for Processing”:

• We require certain account and profile information to create and manage your fakhama account. We need to retain this information for as long as your account is active to maintain it.
• We retain your account preferences, including your communication preferences—which you can modify at any time—for as long as your account is active.
• We retain any communications you have with our customer support team for as long as your account remains active.

In certain circumstances, we need to retain your personal data for longer periods to comply with legal obligations, as described above in the section “How and Why We Process Your Information and Our Legal Basis for Processing.” In some cases, this includes retaining certain personal data even after your account is deleted.

We retain your personal data:

• To respond to legal requests or proceedings. For example, we may need to retain certain data after your account is deleted to respond to subpoenas or government inquiries.
• To process requests and complaints. For example, if there is an ongoing complaint or dispute regarding your account, we may retain data as needed to resolve it.
• To investigate issues related to the security and integrity of our services, and to protect our rights, property, and users. For example, we may retain certain data when necessary to investigate actual or potential misuse of the service.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy. We will notify you of any material changes to this Privacy Policy by providing notice on the service or through other means. We encourage you to review this Privacy Policy regularly to stay informed about our privacy practices.

Contact Us

If you have any questions or comments about this Privacy Policy or the terms mentioned, you can contact us at any time by sending:

An email to fakhama Data Protection Officer at privacy@fakhama.com